Picanova increases prize values for Top 100 Photography Award at Photokina

GaryPageau , ,

COLOGNE, GERMANY (PRWEB) AUGUST 22, 2018 – Picanova, a global leader in the bespoke home decoration and lifestyle segment launched the “Top 100 Photography Award” at the beginning of August. Both amateur and professional photographers have the chance to showcase their best photographs, with the best 100 submissions to be selected by a high-profile judging panel and exhibited during the world’s largest photographic trade fair, Photokina, from 26 to 29 September 2018 in Cologne, Germany.

Being both impressed and excited by the large number photos already submitted, as well as the high quality of the submissions, the Cologne-based company has decided to increase the amount of prizes to create even more award winners from the outstanding contest entrants. The total value of prizes on offer now exceeds €500,000.

“We did not expect such a response from the photographic community, both amateurs and professionals. Many pictures feature extraordinary creativity and quality,” said Daniel Mühlbauer, Founder and CEO of Picanova excitedly. “We wanted to give more photographers a chance to win, and have therefore decided to top up the prizes. We absolutely encourage everyone to take part!”

Anyone can enter the contest, whether as an amateur or professional photographer: the judging panel is most interested in the unique, innovative images and pictures with a “wow” factor.

The photos can be uploaded on Picanova´s new website, where photographers can use revolutionary DirectIn Technology to turn photos into products with just a single click. All participants will be given a free PHOTO.CLUB Pro account.

The best 100 photos will be selected by an independent judging panel, consisting of international photo experts including Riccardo Capuzzo, CEO of Design42day magazines and a panel member at the Red Dot Design Awards, as well as Thomas Gerwers, Chief Editor of the leading professional photo magazine “Profifoto”. The photos will be exhibited at Photokina in Hall No. 1, printed on high-quality Alu-Dibond material.

The deadline for entries is 16 September 2018.

Which prices can photographers win?

  1. €5,000 Picanova voucher + photographic equipment worth €5,000
  2. €3,000 Picanova voucher + photographic equipment worth €3,000
  3. €2,000 Picanova voucher + photographic equipment worth €2,000

1st to 3rd prizes additionally benefit from:

The prize winner’s own photo on 120×80cm Aluminium Dibond (worth €200) and PRO membership of the PHOTO.CLUB (worth €99). Setup and optimisation of the winner’s own e-commerce shop to sell the winner’s photos as products, as well as the development of a joint sales strategy and social media posts with a reach of over a million photo enthusiasts.

4th – 100th prizes: The prize winner’s own photo on 120×80cm Aluminium Dibond (worth €200) and PRO membership of the PHOTO.CLUB (worth €99).

The first 5,000 entrants will get free PRO membership of PHOTO.CLUB (worth €99) and a 30×20 cm acrylic print (worth €33).

More information and registration at https://photo.club/en/award2018

Written by 

Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.